Sir,
As you are aware, Indian Highways is the most popular monthly magazine of the Indian Roads Congress devoted to the cause of development of roads and bridges in the country. About 11000 copies of this magazine are printed and mailed to the Members of IRC. Since it reaches the hands of all those who are concerned with planning, designing, construction and maintenance of highways and bridges, printing the advertisements in Indian Highways will promote the business in a most befitting way.
As a policy, the IRC has decided to have all its publications in A-4 size. In order to give a face lift to this magazine, the size of this magazine is being increased to A-4 size w.e.f. January, 2006 issue and accordingly, the advertisement charges have also been revised as per details given below:
| Position of page & Print size |
Rates for regular
issue (per page) |
Rates for Annual Number/Special Nunber (per page) |
Annual Charges
for 12 issues (After allowing 10% rebate) |
Outside Back Cover 4 color
(22.5 cm x 19 cm) |
Rs.16000/- |
Rs.20000/- |
Rs.1,72,800/- |
Inside Front/Inside Back Covers 4 colour
(24 cm x 19 cm) |
Rs.15000/- |
Rs.19000/- |
Rs.1,62,000/- |
Full page (B/W)
(24 cm x 19 cm) |
Rs.4500/-
Rs.14000 for 4-colour |
Rs.5500/-
Rs.17000 for 4-colour |
Rs. 48,600/- Rs.1,51,200/-
|
Half page
(11.5 cm x 19 cm) |
Rs.2500/- |
Rs.3000/- |
Rs. 27,000/- |
Quarter page
(11.5 cm x 7.5 cm) |
Rs.1500/- |
Rs.2000/- |
Rs. 16,200/- |
Tender Notice
(24 cm x 19 cm) |
Rs.6000/- |
Rs.6000/- |
- |
While I express our sincere thanks for your cooperation over the years for patronizing this magazine by releasing your advertisements on regular basis. I earnestly hope that you will continue to do so in future by releasing your advertisements. You are, therefore, requested to prepare the advertisement material as per the size prescribed and release your advertisement for the next year. Kindly note that if the advertisements are released for a year (12 issues) 10 per cent rebate is admissible. You are requested to send your release orders together with advertisement material (CD & hard copy – positives preferable) and advance payments vide Cheque/DD drawn in favour of Secretary General, IRC as early as possible.
Yours faithfully,
Sd/-
(S.C. Kakkar)
Deputy Secretary(A)
Ph.2618 4543
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